Someone emailed this to me.

Gap's New Image

On Monday, June 18th Gap unveiled a new promotional display at stores nationwide.

Faded black jeans hanging in front of an anarchist-red banner, the words "INDEPENDENCE," "FREEDOM," and "WE THE PEOPLE" scrawled across display windows in fake black spray paint.

Despite the fact that Gap makes their clothes in sweatshops, and have been subject to many demonstrations across the nation, they believe that the growing movement against corporate power is now large enough to begin marketing on. Now the protest itself can be essentially sold to consumers as an image.

However ridiculous this new marketing scheme seems at first, due to the tremendous power of corporate advertising over consumers,
Gap just might pull it off, trivializing the movement against free trade, and selling jeans at the same time.

The effect that this new marketing could have on the movement is tremendous. If Gap succeeds, it will mean that every protest that is staged will be building on their new image, in effect turning protestors and activists into living, walking ads for Gap. Further, if Gap succeeds it may become a trendsetter, and other corporations might follow.

Currently, the majority of consumers are unaware of how Gap stands on "independence" and "freedom."

Gap inc. is the corporation under which Gap, Old Navy, and Banana Republic exist. All three companies have been notorious for paying sweatshop workers as little as 11 cents per hour in the third world, denying them basic health care and the right to form
unions, as well as harassing, beating and forcing contraceptives on them. Sweatshop workers generally work 12-14 hour days
(although sometimes 24) and can be as young as 12 years old.

Although many of Gap's clothes say "Made in USA" they are actually produced in Saipan, a US territory where normal US labor laws do not exist.

The Fisher Family that owns Gap also owns Mendicino Redwood Company, an active logging company that is deforesting the valuable redwood forests in Mendicino County, California. The Fisher family also has a notorious reputation for lobbying for
privatization of education and other public works in their home state of California.

It appears that to Gap inc., "Freedom" and "Independence" only applies to the market, not the people.

For more info visit: gapsucks.org, globalexchange.org, and sweatwatch.org




[This message has been edited by Templeton (edited 06-26-2001).]

lol. But on a different note, what is wrong with the privatization of education?'

The government obviously hasn't been succeeding.

Wow, but i still wont touch a peaice of that crappy clothing...

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Liberals suk, anarki rules, any questions?I thought so...

*falls in love with GothicTrash*

Soo...on another note, if gap has little kids working in sweat shops for 2 cents a week...what about abercrombie and fitch?

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Liberals suk, anarki rules, any questions?I thought so...

Templeton, Oh - boy - guys, this is bad. Don't you understand, this sucks. It's the same thing as protesting against Mcdonalds while eating there. I guess, you know, it could be a good thing - actually make all the children revolt.

I'm a Gemini.. sorry..

Philli
i'll rather see you dead then in a pair of prefab anarchy wannabe punk trash shit jeans

helt sikkert

jeg er en fr�

Lupus

I'm still praying for the day that the Gap will make the mistake of marketing jackets with gang colours as rebellious and being sued into bankruptcy by the grieving parents of semi-retarded children who were mistakingly piped to death by opposing gang members.

dare someone to break in and vandalize a gapstore and then when the cops haul him out act confused and mutter something about keeping it real.

Sickening.

What is worst. Getting laughed at because you didnt conform to the *Gap Trendites* ways or wearing cheap K-Mart clothes.

Save some money!

I would rather wair k-mart clothes and get laughed at rather then wear trendy clothes like gap and abercrombie...

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Liberals suk, anarki rules, any questions?I thought so...

I haven't seen that at any of the multitude of gaps I spit on whilest walking by... you sure this is legit?

I'm pretty sure it's legit, I'll check it out the next time I go to the mall which should be the 23rd or 24th of December.

still.... my ow so rebellious hearts.

that is a principle to cripple every thing.

look at a line of clothing that has awareness of such magnitute,(make it)

now produce such means from an earth friendly technology company,CHEAPER than any thing on the market.

food, fuel, clothing,.etc,building materaials,etc all the earth frindly technology.

every multinational, and global company dies.
(no one buys their products)

the consumer, controlled by greed as is, cannot help but spend LESS.

this is the ANSWER to devour every thing.

those jeans, can be an awareness,
but to me, the simply notion, is unity,

and earth friendly technology, DISPENCE IT, like the multinationals, (nothing wrong with that)

and you have kaos, AND THE EARTH, WINS.

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totally nihilistic

true...true...true....

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this all just reinforces the obvious-gap, abercrombie, etc. all just suck.

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its all in vain

i noticed that trendy clothes burn more easily then others...wel..thats just my opinion

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i dont know if anyone here shops at gap. but i think this is reason enough to start a small totse boycott against gap. i have never shopped at gap in my life, and i never will. im gona spread this message to a bunch of people, try to get them to boycott as well. anyone with me?

Every little bit helps.

Me, no shopa.
Friends, no shopa.


I'm with ya

Im with you, power to the people my brother

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When people fear the government, there is tyranny. When government fears the people, there is liberty. --Thomas Paine
Chaos is law, but law is choas refined-unknown

My sister works there.

Z3m, i thought you said you were going to X Day?

IS this just someone at GAP realising that this is a marketable product, just another idea to make more money... or is it something more sinister??

My own super-paranoid nature (too much weed among other things...) tells me that this is more likely to be an active move against the anarchists and anti-corporate activists than a bona-fide new line... Templeton says that as a side effect of this new line, activists will be turned into adverts. However, that could be the whole point of this line.

This is, as much as I dislike it, a brilliant idea. However, there is still one tiny flaw in GAP's 'plotting'... no matter what they put on their clothes, they will still be GAP clothing, and the protesters will still be wearing no GAP clothing.

However, we could still all go and protest naked... GAP haven't invented invisible clothes yet...

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bYe ByE bAbY...
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[This message has been edited by MoRt (edited 07-04-2001).]